Origins Cannabis Sees 170% Local Search Boost with SEO

How Origins Cannabis massively optimized their revenue organically. 

One of the things we take pleasure in at HowlingMedia is our ability to assist our clients in improving their profitability and brand establishment.

This case study looks at how we helped a vertically-integrated Cannabis Business known as 'Origins Cannabis in implementing real solutions that reduced overhead, improved workflows, and increased profit and productivity.

The dispensary is committed to educating people about how cannabis may be a valuable part of their daily lives. Origin Cannabis offers a wide range of products to help people with various health and wellness issues. These products range from different recreational and medicinal purposes like:

- Relax without being sleepy
- Unwind & relax
- Remedy sleepless nights or aches & pains
- Take the edge off, giggly & fun
- Energizing, motivating, ready to take action
- Introspective, focused, creative

Results:

By taking a customized, focused approach to their SEO strategy, we generated unprecedented results for Origins Cannabis.

Through optimized landing pages, timely blog posts, and an education section, Origins Cannabis drew searchers to the site and then to stores.

Display Ads Help Vireo Gross Almost $110k

170%

Increase in local pack searches for individual stores Local stores’ first position local pack rankings increased by 229%.

47%

Organic requests for directions climbed 47% year-over-year, bringing in a total of over 15,000 potential in-store customers. 

229%

Increase in the number of local stores at the #1 position in the local pack rankings.

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